This project involved designing the packaging for NH’s Cooked White Rice, a product from the Korean Agricultural Cooperative (농협). To emphasize the quality of the Korean rice, I chose to feature a single, beautifully cooked rice photo on the front, accompanied by the product name in a rich brown color.
Although it’s instant rice, the design aims to convey the warmth and comfort of home-cooked meals. I used a warm color palette to evoke a sense of coziness, while keeping the design simple by excluding any additional elements aside from the photo and typography. This approach highlights the simplicity and ease of the product, making it approachable for consumers.
