This project involved designing the packaging for OlleAsia's dried fruit products. The design was centered around the brand's guidelines of youthfulness and playfulness.
To reflect the simplicity of the product's ingredients, I focused on using clean fruit photography paired with bold typography. To convey the rich and refreshing flavors, I selected bright, saturated colors and employed contrasting background colors that enhanced both the images and typography.
Additionally, I incorporated a small window on the back of the packaging, allowing consumers to see the quality of the product inside, thereby enhancing transparency and trust. This packaging aims to communicate freshness and quality to the consumer.
