In this project, I designed the packaging for OlleAsia's organic seaweed. Drawing inspiration from the ocean, I aimed to create a design that reflects the product's natural origins.
To make seaweed more familiar to consumers who may not be accustomed to it, I prominently featured a large photograph of the seaweed on the front of the package. The image is taken from a top-down perspective, ensuring that when consumers open the packaging, they have a seamless experience of seeing the seaweed in the same form as depicted.
The wavy patterns on the main PDP represent the ocean's waves, designed to connect the 16 sheets together visually when bundled. The predominant use of blue in the design evokes the essence of the sea, reinforcing the product's connection to its marine source.
