In this project, I designed the packaging for OlleAsia's Topokki, which features four different flavors: Original, Bulgogi, Spicy Chicken, and Spicy Carbonara. The product is a cup of tteokbokki, inspired by the popular street food commonly enjoyed in Korea.
Tteokbokki is not only a beloved dish but also considered a soul food for many Koreans. This product allows people to conveniently enjoy the classic flavors of street-side tteokbokki at home. To evoke the nostalgic feel of street food stalls, I incorporated a striped pattern commonly found in traditional food carts on the sides of the lid.
The main typography was designed to reflect the chewy texture of tteok, using a plump and friendly style that resonates with consumers. This packaging design captures the essence of this iconic dish while making it accessible and appealing for at-home enjoyment.
